
William Voorberg is a political scientist, specialized in co-creation and co-design processes. His work focuses on societal change for biodiversity recovery or conservation. These involve for instance understanding what drives consumers to make nature positive choices or unraveling how subsidiary systems facilitate biodiversity recovery. In general terms, his work is dedicated to making biodiversity a mainstream aspect in decision-making throughout value-chains. He also gives speeches and workshops about what biodiversity is and how actors from their specific position can contribute to it.
Keywords
Mainstreaming biodiversity; transformative change; workshops; co-creation/co-design
Researchinterest
William’s research interest lies in understanding how systemic change happens and can be influenced in the direction of a nature-positive society. This requires a strong nature positive rhetoric, but also the inclusion of biodiversity in everyday company practice and resources.

Currenttopics
- Basiskwaliteit Natuur https://www.samenvoorbiodiversiteit.nl/toolbox/basiskwaliteitnatuur
- Opleiding: Toekomst voor Biodiversiteit https://www.naturalis.nl/opleiding-toekomst-voor-biodiversiteit
- Commit2Green: Nature Based Solutions https://cordis.europa.eu/project/id/101139598
- Living Lab Alblasserwaard https://www.groenecirkels.nl/projecten/living-lab-alblasserwaard
Keypublications
Brinkman, G., van Buuren, A., Voorberg, W., & van der Bijl-Brouwer, M. (2023). Making way for design thinking in the public sector: a taxonomy of strategies. Policy Design and Practice, 6(3), 241-265.
Brinkman, G., van Buuren, A., Voorberg, W., & van der Bijl-Brouwer, M. (2023). Making way for design thinking in the public sector: a taxonomy of strategies. Policy Design and Practice, 6(3), 241-265.
Voorberg, W., Vermeeren, B., & Van Buuren, A. (2023). The clear model as a predictor of candidacy for council membership. Local Government Studies, 49(1), 54-77.
Molenveld, A., Voorberg, W., Van Buuren, A., & Hagen, L. (2021). A qualitative comparative analysis of collaborative governance structures as applied in urban gardens. Public Management Review, 23(11), 1683-1704.
Voorberg, W., & Van der Veer, R. (2020). Co-management as a successful strategy for marine conservation. Journal of Marine Science and Engineering, 8(7), 491.
Voorberg, W., Jilke, S., Tummers, L., & Bekkers, V. (2018). Financial rewards do not stimulate coproduction: Evidence from two experiments. Public Administration Review, 78(6), 864-873.
Voorberg, W. H., Bekkers, V. J., & Tummers, L. G. (2015). A systematic review of co-creation and co-production: Embarking on the social innovation journey. Public management review, 17(9), 1333-1357.